Erika Bronyah
Senior Digital Copywriter
Strategy
Social Media

Cigna

Senior Digital Communications Lead:

Write and manage content for external website, videos, podcasts, digital trainings, and campaigns. Create digital content strategies and manage multiple digital communication projects with competing deadlines. Train and manage new employees and collaborate with product owners, UX designers and developers on content recommendations. Present work to cross-functional partners and executive stakeholders.

 

LEGO

Senior Digital Copywriter:

Strategized and wrote campaign concepts, scripts and copy for global e-commerce site, LEGO retail stores and third-party retailers such as Amazon, Target, and Walmart. Partnered with US and European UX designers and marketing partners on content recommendations. Created copy across multiple product touchpoints and managed master messaging documents and style guides.

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​The Pita Group

Associate Creative Director and Marketing Manager:

Concepted and wrote integrated campaigns for multiple clients. Developed social media blog posts and participated in RFPs and new business pitches. 

 

Clients:

MassMutual, Aetna, UnitedHealthcare, American Eagle Financial Credit Union, Union Savings Bank, The Connecticut Technical High School System, Manchester Community College, Tower Generator, Connecticut Secretary of the State, Cornell Scott Hill Health Center, Connecticut Forum, Foodshare, House of Bread and Central Regional Tourism District. 

 

Integrated Keiler Advertising Agency​

Integrated Copywriter:

Concepted and wrote integrated campaigns for multiple clients. 

 

Clients:

Lockheed Martin, Deloitte, ADP and The Connecticut Sun.

 

Mission Control Political Advertising Agency

Copywriter:

Concepted and wrote direct mail for over a hundred national and local political candidates, unions and national organizations. 

 

Digital Flannel Advertising Agency

Copywriter:

Concepted and wrote radio scripts, billboards, brand books, websites and packaging.

 

Clients:

Okemo Mountain Ski Resort and Blake's All Natural Foods. 

 

CVS Corporate In-house Agency

Corporate Communications Copywriter:

Wrote and proofread weekly circulars and internal communications.

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Freelance Clients:

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Mason Advertising Agency

Senior Digital Copywriter:

Wrote healthcare copy for blogs, emails and digital newsletters. 

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Clients: Yale New Haven Health and Greenwich Fertility. 

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American Well Telemedicine 

UX Writer:

Wrote healthcare copy for virtual care website.

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Cigna Healthcare

UX Writer:

Wrote copy for client health engagement websites. 

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Clients: AOL, Disney, Macy's, NFL and Honeywell. 

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